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    monday.com Ltd (MNDY)

    MNDY Q4 2024: Guides 26% CC Growth, 112% NDR Without AI

    Reported on Mar 7, 2025 (Before Market Open)
    Pre-Earnings Price$315.11Open (Feb 10, 2025)
    Post-Earnings Price$315.11Open (Feb 10, 2025)
    Price Change
    $0.00(0.00%)
    • Enterprise is the fastest-growing segment for monday.com, with growth accelerating, and the company is reaching bigger and bigger customers.
    • monday.com successfully captured an 80,000-seat customer in 2024, and is seeing more multi-thousand seat engagements, indicating a significant move upmarket and expansion within larger customers.
    • Expansion of product offerings, including monday Service, monday CRM, and integration of AI capabilities, is contributing to growth and providing competitive advantages over other players in the market.
    • Uncertainty around AI revenue contribution: The company has acknowledged that it's too early to predict the financial impact of their AI initiatives and has not included any AI revenue in their fiscal year 2025 guidance. Roy Mann stated, "So we didn't predict anything and we couldn't bake it in."
    • Slowing customer acquisition growth: The company expects to grow total customer numbers in the high single digits, focusing on expanding within the existing customer base and moving upmarket, which may indicate a slowdown in new customer acquisition. Eliran Glazer mentioned, "And we said that we are going to probably grow high single digits within the total number of customers."
    • Macroeconomic uncertainties and demand volatility: The company is experiencing demand volatility and has adopted a more cautious outlook due to macroeconomic uncertainties, particularly in Europe and the Middle East. Eliran Glazer stated, "Given recent demand volatility and macroeconomic uncertainty, we're adopting a bit more cautious outlook on NDR because I think we are -- in some places, we are not yet -- the war in terms of global headwinds, economy headwinds are not yet out of the woods."
    MetricPeriodPrevious GuidanceCurrent GuidanceChange

    Revenue amount

    Q1 2025 Guidance

    $260 million to $262 million

    $274 million to $276 million

    raised

    Revenue growth

    Q1 2025 Guidance

    28% to 29% YoY growth

    26% to 27% YoY growth

    lowered

    Non-GAAP Operating Income

    Q1 2025 Guidance

    $29 million to $31 million

    $25 million to $27 million

    lowered

    Operating Margin

    Q1 2025 Guidance

    11% to 12%

    9% to 10%

    lowered

    TopicPrevious MentionsCurrent PeriodTrend

    Enterprise Expansion

    Q1–Q3: Emphasis on growing enterprise deals was consistent – from building a robust pipeline with large deals (e.g., a significant deal two quarters ago ) and organic expansion in seat counts ( , ) to pricing updates and natural account growth ( , ).

    Q4: Solidified by reaching 80,000 seats, completion of mondayDB 2.0 to support larger use cases, and large contract expansions that boost NDR ( , ).

    Reinforced growth with deeper enterprise engagements. The enterprise strategy continues to gain traction and scale, building on prior momentum.

    Upmarket Growth

    Q1–Q3: Consistently focused on targeting larger customers and achieving higher ACVs. There were mentions of longer deal cycles (Q3 ) and steady investments in scaling the sales organization ( ) while gradually shifting focus from smaller customers to upmarket segments ( , ).

    Q4: Continued emphasis on moving upmarket with a focused pricing strategy that prioritizes larger deals over sheer volume ( ).

    Steady and deliberate progression. Upmarket positioning remains core, with a stronger pricing strategy and strategic targeting in Q4.

    AI Adoption and Monetization Uncertainty

    Q1–Q3: Early adoption and rollout of AI capabilities were highlighted. Q1 noted good early results and increasing integration in workflows ( ); Q2 emphasized strong customer feedback on AI features but deferred monetization ( , , ); Q3 reported significant usage growth (250% increase in AI actions and 150% in AI blocks) while suggesting monetization might come later, potentially in 2025 ( ).

    Q4: Continued strong usage of AI features with evolving integration (such as AI blocks enabling flexible consumption-based pricing) but uncertainty persists on monetization, with pricing not yet introduced and revenue guidance excluding AI ( , ).

    Consistent adoption with cautious monetization outlook. Strong user uptake continues, though monetization remains an open question.

    Pricing Strategy Impact and Customer Churn

    Q1–Q3: Pricing adjustments were well-received. Q1 showed exceeding revenue projections and improved retention via positive customer feedback ( , ); Q2 highlighted a favorable revenue benefit and well-received price increases among enterprise customers ( , ); Q3 noted minimal churn impact with record-high gross retention and improved NDR ( , , ).

    Q4: Continued improvement with flexible consumption-based pricing for AI blocks, contributing positively to NDR (112% reported) and stable/improving retention, further reinforcing the upmarket shift ( , , ).

    Sustained positive impact. The pricing strategy is consistently enhancing revenue and retention with modest churn among smaller customers.

    Macroeconomic Environment and Demand Volatility

    Q1–Q3: Acknowledged uncertainty and choppiness. Q1 reported a choppy environment but strong demand across segments ( , , ); Q2 described an inconsistent but steady demand despite macro challenges ( , ); Q3 detailed broader demand stability paired with continued macro choppiness impacting sales headcounts ( , , ).

    Q4: Cautious tone maintained amid ongoing macroeconomic headwinds. Regional trends showed U.S. demand relatively stable while non-U.S. regions began to stabilize by December; FX challenges remain ( , , ).

    Persistent caution with modest regional stabilization. Macroeconomic challenges continue to influence sentiment, though some regions are showing signs of recovery.

    Product Portfolio Expansion and Innovation

    Q1–Q3: A clear focus on expanding and enhancing products. Q1 saw launches of monday CRM, monday dev and early tests of monday Service with enhanced AI features ( , ); Q2 emphasized deepening the existing suite with mondayDB 2.0 and AI integrations ( , ); Q3 expanded on no-code AI tools, enhanced CRM features, and showcased monday Service in beta ( , ).

    Q4: Continued drive to deepen product offerings (e.g., AI integration across the suite, new AI-powered monday Service with high cross-sell potential, and expansion in enterprise capabilities through mondayDB 2.0) ( , , ).

    Continuous enhancement with a sharper AI focus. Innovation is actively expanding the product suite while reinforcing existing strengths.

    Customer Acquisition and Retention Trends

    Q1–Q3: Acquisition was robust with strong seasonal performance in Q1 ( , ) and record net new customers in Q2 ( , ), while retention metrics like NDR and gross retention consistently improved (Q1 and Q3 reported NDR around 110–111% and record-high gross retention) ( , , , ).

    Q4: Customer base stands at 245,000 with slight seasonal slowdown in net new adds due to performance marketing factors, yet improved retention reflected in a rising NDR (112%) and emphasis on upmarket expansion ( , , ).

    Stable acquisition and improved retention. While seasonal factors slightly slow new adds in Q4, overall customer retention and upmarket quality continue to drive growth.

    Operational Cost Pressures and Capital Expenditures

    Q1–Q3: Limited discussion in Q1; Q2 mentioned efficiencies through GenAI reducing customer success headcount and CapEx increases driven by employee growth ( , ); Q3 provided specific operating expense breakdowns and free cash flow details ( , ).

    Q4: Specific commentary on operational cost pressures or capital expenditures is minimal; only financial metrics (R&D, sales & marketing expense percentages, free cash flow of $72.7M) were provided ( ).

    Reduced focus in Q4. Compared to earlier periods with operational details, Q4 shifted away from explicit discussion of cost pressures and CapEx.

    Competitive Positioning and Product Gaps

    Q1–Q3: Q1 highlighted strong positioning in enterprise deals with early product gaps in CRM and dev noted but ongoing roadmap improvements ( ); Q2 reflected confidence in platform capabilities and flexibility overcoming gaps ( , ); Q3 acknowledged increased competition in CRM with a focus on maturing monday Service to fill product gaps ( , , ).

    Q4: Emphasis on market leadership through milestones (e.g., $1B in ARR) and industry recognition (Gartner Magic Quadrant); product strategy focused on multi-product integration and deep AI incorporation with no explicit mention of remaining gaps ( , ).

    Strengthened and evolving. Competitive positioning is solidified by external recognition and comprehensive product integration, with less focus on gaps.

    Partner Ecosystem Expansion

    Q1–Q3: Consistently discussed. Q1 detailed a robust partner network including major SIs ( ); Q2 underlined partners’ increasing role in service delivery and integrations ( ); Q3 highlighted strong momentum and specialization of partners, particularly ahead of monday Service launch ( ).

    Q4: No specific mention was made regarding the partner ecosystem in Q4 earnings.

    No longer mentioned in current period. Partner ecosystem, a previously discussed growth lever, is absent from Q4 commentary, suggesting a shift in focus.

    Shifting Sentiment in monday dev Product Performance

    Q1–Q3: Q1 expressed positive sentiment with strong growth and cross-sell opportunities ( , ); Q3 noted a temporary slowdown due to refocused targeting toward developers and longer ramp-up but maintained confidence in long-term potential ( , ); Q2 did not have detailed sentiment shifts.

    Q4: No specific mention of shifting sentiment for monday dev was observed; only that overall Q4 performance was slower due to seasonality ( ).

    Not explicitly discussed in Q4. Earlier periods conveyed nuanced sentiment shifts, while Q4 provided minimal commentary on monday dev performance sentiment.

    1. Guidance and Assumptions
      Q: What are the key assumptions behind strong 2025 guidance?
      A: Management expects over 26% constant currency growth at the high end for 2025. They see consistent demand across all regions, with healthy U.S. demand and stabilization in Europe and the Middle East. The guidance factors in a stable Net Dollar Retention (NDR) rate of 112% , a negative FX impact of 100 to 200 basis points, and a 30% headcount growth in 2025. They did not include any revenue from AI in the guidance, considering it too early to predict.

    2. AI Strategy and Revenue Potential
      Q: How will AI impact monday.com's business and revenue?
      A: AI is central to their strategic priorities, aiming to democratize AI and empower users to improve efficiency. They introduced AI credits with a starting plan of 500 actions to enable widespread use. However, they did not include any AI revenue in their 2025 guidance, stating it's too early to forecast adoption and growth. They are confident about AI's potential but need more data before estimating future revenue contributions.

    3. Enterprise Sales and Large Deals
      Q: What is the outlook for large enterprise deals?
      A: The enterprise segment is their fastest-growing, highlighted by adding an 80,000-seat customer in 2024. Management expects more multi-thousand seat engagements, either by landing larger deals upfront or expanding existing customers as they realize the platform's value. Investments in platform scalability, hiring experienced enterprise sales staff, and enhancing product depth are driving growth in the enterprise market.

    4. Net Revenue Retention (NRR) Outlook
      Q: How is NRR expected to trend in 2025?
      A: NRR improved faster than anticipated, reaching 112%, and is expected to remain stable. Pricing adjustments are estimated to contribute an additional 100 basis points to reported NDR in fiscal year '25. Despite positive trends, management is cautiously projecting NDR due to macroeconomic uncertainties.

    5. Growth in North America and Market Share Gains
      Q: What drove the accelerated growth in North America?
      A: North America saw a 200 basis point sequential growth acceleration, mainly driven by enterprise customers and large deals. They are gaining market share due to changes in the competitive landscape, with competitors focusing on enterprise, leaving SMB and mid-market segments more open. Effective go-to-market strategies and strong sales teams also contributed to the performance.

    6. Hiring and Sales Organization Growth
      Q: How is management approaching sales hiring and expansion?
      A: The number of quota-carrying reps increased to 395 by the end of Q4, representing a 26% year-over-year growth. Plans are in place to ramp up sales hiring in the first half of 2025, aligning with a 30% total headcount growth target. Confidence in scaling stems from strong results, expansion potential within the existing customer base, and sustained demand across products.

    7. Product Cross-sell and Bundling Strategies
      Q: How are cross-sell opportunities influencing product strategy?
      A: High cross-sell rates, especially with monday Service, are prompting considerations to bundle products like Work Management and Service. There's strong synergy between these products, as service requests often initiate workflows managed in Work Management. This approach aims to simplify adoption and increase average contract values.

    8. Focus on Larger Customers over Net Customer Adds
      Q: Why is there a slowdown in net customer additions?
      A: The company is focusing on expanding within the existing customer base and moving upmarket, prioritizing larger customers over increasing total customer numbers. This strategy leads to higher average contract values but may result in slower net customer growth, particularly in CRM and Dev products.

    9. Impact of AI on Seat Cannibalization
      Q: Could AI features reduce seat licenses needed?
      A: Management does not anticipate AI leading to seat cannibalization. They have structured AI pricing based on consumption rather than seats, allowing customers to scale AI usage without affecting user counts. AI is seen as an additional capability rather than a replacement for human users.

    10. Search for New CRO
      Q: What's the status of the CRO search?
      A: The company is actively searching for a new Chief Revenue Officer and expects to finalize the process by the end of Q2 2025. Despite this, the CRO organization has performed well, delivering strong enterprise customer growth.

    11. AI Agents and Digital Workforce Strategy
      Q: What are the plans for AI agents on the platform?
      A: They envision AI agents as an overarching layer across the Work OS, capable of tasks spanning different products. There's significant potential to build a marketplace of agents to enhance productivity, though monetization plans are not yet established.

    12. Future Product Direction
      Q: Where is monday.com heading with its product lines?
      A: The company plans to deepen each product into a comprehensive suite, enhancing scalability and reliability. They're expanding into large markets by introducing solutions like the CRM marketing module. Embedding AI within products is also a key focus to accelerate their vision and deliver more value to customers.